Swiss prosperity is largely based on the export of high-quality and unique products in sectors in which the Swiss economy has invested billions in research and development over a period of decades and Switzerland is at the forefront of technical progress on an international level.
Over the last two decades, the capable Asian competition has caught up considerably through copying and it is conceivable that they will be able to make modern-day Swiss products at a lower cost in 10 to 20 years. To maintain prosperity, Switzerland must intensify its investment in promising, value-creating products, systems, and services.
50 years ago, 90 percent of our modern-day products did not exist and at the time, no one would have believed the extent to which they would change the world (the cell phone, for example). At our world-class technical universities, ideas are born everyday. Thanks to start-ups and venture capital, these will create jobs for the next generation.